Introduction

If you are a FMCG Food and Beverage start-up founder or CEO and you want to understand your target consumer preferences, find some inspiration or if you are looking for a great day out with your team or your customers, you have come to the right place.

In this blog post I want to...

Introduction

While floral flavours are not new to the world of FMCG food and beverage products, there is a growing trend that explores different floral profiles and combinations that evokes feelings of relaxation and calmness.

One particular flavour that has been really popular, especially in the...

Introduction

Working with a flavour house and getting great results quickly is more complex than simply asking for different flavours. Everyone assumes that they are the expert and knows which flavour profiles will better fit your product. But this is a mistake!

If you are a F&B start-up and...

Introduction

When it comes to exotic flavours and unique ingredients, pandan has emerged as a rising star in the culinary world and the food & beverage industry. But what exactly is pandan and what does it taste like? 

In this blog post, we will explore the origin and traditional use of...

Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on...