"The product doesn't taste the same any more."
This is one of the most common emails I get from food and drink brands. And when I start asking the questions, nine times out of ten it's the same story.
Someone in the supply chain or procurement team changed the supplier.
They thought it would be f...
Today I want to talk to you about something that sounds brilliant on paper but that can actually cost you thousands of pounds and months of wasting time and that is free flavour development.
If you are a food and drink business, chances are you worked with a flavour house or a contractor manufactur...
Is that time of year where everyone is talking about trends for 2026. Every flavour house is announcing their flavour of the year. Every report is predicting what consumers will want next.
And if you are food and drink brands planning for the next launch, you may be wondering, should I follow these...
You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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Where Would You Like To Start?
FLAVOUR MOTÂ - FREE
Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.
THE EXPERT HOUR  — £250
One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.
PRODUCT & FLAVOUR DEVELOPMENT — from £2,500
The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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