Food and drink brand owners kept asking me the same thing: to taste their product and give them expert objective feedback. That's when I realised there was a gap no one was filling. And that's why I created the Flavour MOT.

I've noticed something that keeps happening. Food and drink brand owners co...

What's been on my mind a lot lately is something I keep noticing in conversations with food and drink brands owners. And I thought, you know what, I want to talk about this because I think it may be relevant for you too.

The question is, does your product actually taste the way you think it does?

You've done your trials, you've done your tastings, the product tastes good or even really good, and your team is happy with it.

But you're still not launching your food or drink product.

Because what if it could be better? What if you tweak the sweetness just a little bit more? What if you try on...

"The product doesn't taste the same any more."

This is one of the most common emails I get from food and drink brands. And when I start asking the questions, nine times out of ten it's the same story.

Someone in the supply chain or procurement team changed the supplier.

They thought it would be f...

Today I want to talk to you about something that sounds brilliant on paper but that can actually cost you thousands of pounds and months of wasting time and that is free flavour development.

If you are a food and drink business, chances are you worked with a flavour house or a contractor manufactur...