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From Concept to Market: Steps to Launching Fortified Food and Beverage Products food product development start your food business Mar 12, 2024

Introduction

Fortified foods and beverages are growing in popularity due to the increasing demand from consumers to prioritise their mental and physical health, especially since the COVID-19 pandemic.

Creating fortified food offers food and beverage businesses a unique opportunity to develop nutri...

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The Ultimate Guide to Nutrition and Health Claims for Small Food and Beverage Businesses food product development start your food business Feb 27, 2024

Introduction

If you are a small food & beverage business in the process of creating a product full of nutrients or reduced sugar and calories and you have no idea which claims you can make for your product, keep on reading.

In this blog post, we will show you how to make the right claims for your ...

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Beyond the Hype: What does ube truly taste like? flavour & aroma food product development Feb 14, 2024

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongsideĀ the anticipated peach from PANTONE's colour...

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10 Tips to Elevate Your Tastings & Drive Successful Product Development food product development Jan 30, 2024

Introduction

Whether you're a food scientist, a product developer or a food & beverage business owner/CEO, having the ability to truly taste is a valuable skill. Tastings during market research and product development play a crucial role in creating exceptional products.

These tastings not only al...

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Formulation Secrets: 6 Steps to Craft Winning Flavours for Your Products food product development Jan 16, 2024

Introduction

Choosing the right flavours for your product can be challenging, especially if you are using ingredients that bring complex tastes, flavours and aftertaste such as stevia, CBD, vitamins, minerals, plant-based proteins, nootropics (e.g. lion's mane mushroom) or adaptogens (e.g. ashwagan...

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Your F&D Product Development Partner

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Create PackageĀ 

Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.

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Choose Package

For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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Fix Package

For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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