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Flavourings Unwrapped: What is a flavouring? flavour & aroma Aug 01, 2023

Introduction

Flavourings are found everywhere in our daily lives, but what exactly are they? In simplest terms, flavourings enhance the taste and aroma of various products we consume.

However, not all flavourings are created equal, and understanding the different types and production methods is e...

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The Sweet Story of Vanilla: From Bean to Extract flavour & aroma Jul 20, 2023

Introduction

As a product developer, food entrepreneur, or business owner, it is crucial to possess an in-depth understanding of the ingredients you work with, both from practical and ethical standpoints. This is especially true for vanilla, one of the world's most labour-intensive and costly crops...

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Natural vs. Non-Natural Flavours: A Comprehensive Guide flavour & aroma Jul 06, 2023

Introduction

There is an ongoing debate that continues to stir up controversy: natural vs. non-natural flavours (or flavourings). With consumers becoming increasingly conscious of topics such as sustainability, transparency, naturality and health & wellbeing, this discussion has never been more dec...

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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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Rapid Sensory Evaluation Techniques for Successful Product Development food product development Jun 08, 2023

Introduction

In the world of consumer goods, gathering sensory information is essential for effective and precise (new) product development. Traditionally, sensory profiling has been the go-to method for evaluating products. However, there is a simpler and more cost-effective alternative: nappingĀ®....

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Your F&D Product Development Partner

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Flavour MOTĀ 

Expert flavour analysis for £500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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orange and lime slices with a branch of rosemary and a flavouring in a small glass bottle

Fix Package

For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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