Is that time of year where everyone is talking about trends for 2026. Every flavour house is announcing their flavour of the year. Every report is predicting what consumers will want next.
And if you are food and drink brands planning for the next launch, you may be wondering, should I follow these...
You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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Are your customers leaving negative reviews? Are sales dropping despite great packaging and competitive pricing? The problem might be simpler than you think – and it's costing you more than you realize.
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Why Flavour is Your Make-or-Break Factor
In the food and beverage industry, there's one mist...
Introduction
You can't miss it— during Autumn pumpkin spice is everywhere, from lattes and cookies to candles. But have you ever wondered what exactly is behind this trendy flavour and how it all began?
In our blog post, we will uncover pumpkin spice origins, how it's changed over time, its unique...
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Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.
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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
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For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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