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Transform Your Food Business with Expert Tips

Discover weekly videos packed with simple, proven steps and tips to help you grow, or scale your food or drink business.

Whether you want to improve your current food or drink portfolio or expand your product range, I’ll guide you in creating the right products for your target consumers—making your journey easier than ever!

 

 

Every week, you will get:

 

Real Stories, Real Mistakes 

I share stories from food and drink businesses I’ve worked with (or met). The goal? Learn from their mistakes, see how they turned things around, and take inspiration for your own brand.

Fixing What’s Not Working

Flavour is the reason people buy again — or not. I break down what goes into creating products that people actually come back for, and why some end up with poor reviews or get lost in a crowded market.

Product Development Insights

From a food scientist’s perspective: practical advice on fixing underperforming products, spotting blind spots, and get your customers coming back. 

Transform Your Food Business with Expert Tips

Discover weekly videos packed with simple, proven steps and tips to help you start, grow, or scale your food or drink business.

Whether you're creating your first food or drink product or expanding your range, I’ll guide you in creating the right products for your target consumers—making your journey easier than ever!

Every week, you will get:

  • Product Tastings: Learn how to taste and describe food and drink products like a pro.
  • Start Your Food Business: Discover practical advice for starting and running a successful food business from home.
  • Product Development Tips: Get insider knowledge on creating standout products with the perfect flavour profiles.

 Watch the videos today for tips, tricks, and inspiration!

Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

Find Out More →
Iced coffee in a glass jar with coffee beans on the side

FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: ÂŁ2,500-ÂŁ7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

Find Out More →

Stay Connected! 

 

If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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