Expert flavour analysis

For food and drink brands who need clarity fast, whether you're fixing customer complaints or preparing to pitch to retailers and investors.

Send me your product. Within 1 week, you'll get a detailed Flavour MOT report with my expert tasting notes, a personalised video walkthrough, and clear recommendations on exactly what to fix.

Sound familiar?

You're almost ready for the big leagues

● You're about to pitch to investors or approach retailers

● You want to be absolutely sure your product tastes as good as it should

● You need an expert's trained palate to reassure you (or warn you) before you scale

● You've got doubts, and you want clarity fast

I'm a food and drink scientist with over 10 years in the industry. I've worked inside a flavour house, I'm trained in flavour language, and I've worked with iconic British brands like McVitie's.

I understand the food and drink market, consumer trends, and what makes products succeed or fail.

With a Flavour MOT, I use my trained palate and industry expertise to give you objective, expert recommendations you can trust.

Here's How It Works

You send me your product, samples of your main ingredients, and your customer feedback.

You receive:
● Detailed Flavour MOT Report with my professional tasting notes

● Traffic Light System showing what's working, what could be improved, and what needs urgent fixing

● Personalised Video Walkthrough explaining the problems and my recommendations

● Additional advice: e.g. labelling issues, consumer survey improvements, other USP opportunities

● Clear Next Steps: e.g. suppliers and distributors, or how to fix the issues yourself

Everything You Get in Your Flavour MOT

 ✓ Detailed Tasting Notes
Professional sensory analysis covering:
• Appearance
• Aroma
• Flavours
• Basic tastes (sweet, sour, salty, bitter, umami)
• Aftertaste
• Mouthfeel/Texture

✓ Traffic Light Report
Clear breakdown of:
• What's working perfectly
• What could be improved
• What needs urgent fixing

✓ Personalised Video Walkthrough
I explain exactly what the problems are (e.g., "too earthy") and give you specific recommendations (e.g., "add a masker", "change flavour profile", "contact these flavour houses")

✓ Additional expert advice beyond just taste
For instance:
• Packaging issues I've spotted
• Consumer survey recommendations
• Other USP opportunities

 ✓ Clear Next Steps
Actionable recommendations including:
• Specific flavour houses to contact
• Distributors who might help
• Whether you can fix it yourself or need expert support

Is the Flavour MOT Right for You?

This is perfect if:
✓ You've launched at small scale and want expert reassurance before pitching to investors or retailers
✓ You're getting negative customer feedback about taste and need to know what to fix
✓ You want expert analysis but aren't ready to invest in a full Fix or Choose package yet
✓ You need clarity fast
✓ You want objective, trained feedback (not just opinions from friends or family)
✓ You're looking for a foot in the door with an expert before committing to larger projects

This isn't right if:
✕ You need someone to actually fix the product for you (that's what my Fix package is for)
✕ You're still in very early development without a finalised product
✕ You're not prepared to send your product, main ingredients, and customer feedback

Your Flavour MOT Journey

Step-by-step process:

Step 1: Purchase Your Flavour MOT
Select the numbers of SKUs and complete your purchase.

Step 2: Fill Out Your Product Form
You'll immediately receive a form asking about your ingredients and process.

Step 3: I'll email you with the specific ingredient samples I need (20g each).

Step 4: Ship Your Parcel
Send me:
● Your product in current packaging
● The ingredient samples I've requested
● Your customer feedback (Word doc or spreadsheet)

Step 5: I Analyse Your Product
Once I receive your complete shipment, I conduct a thorough sensory analysis using my trained palate and 10+ years of industry expertise.

Step 6: You Receive Your Flavour MOT
Within 1 week, you'll receive:
● Your detailed Flavour MOT report (PDF)
● Your personalised video walkthrough
● Clear, actionable recommendations