Expert flavour feedback
For food and drink founders who need clarity fast, whether you are fixing customer complaints or preparing to pitch to retailers and investors.
Send me your product. Within a few days, I will send you expert feedback covering exactly what is working, what needs improving, and what your next steps are.
Get your free Flavour MOT
Sound familiar?
You're almost ready for the big leagues
● You're about to pitch to investors or approach retailers
● You want to be absolutely sure your product tastes as good as it should
● You need an expert's trained palate to reassure you, or warn you, before you scale
● You've got doubts, and you want clarity fast
Or Maybe...
You're getting negative feedback and you need to act quickly
● Customers keep mentioning the taste in reviews or feedback
● You know something's off, but you can't pinpoint exactly what
● You need expert guidance on what to fix without committing to a full redevelopment project (yet)
● You want quick, actionable recommendations
You need expert feedback
That is exactly why I created the Flavour MOT. Expert feedback from a trained food scientist, a clear diagnosis, and actionable next steps, all at no cost.
Get your free Flavour MOTFlavour MOT
Your FREE Expert Flavour Feedback
Send me your product. Get expert tasting notes and clear recommendations on exactly what is working and what needs to change.
I am a food scientist and flavour expert with over 10 years in the UK food and drink industry. I trained inside a flavour house, I am trained in flavour language, and I worked as a flavour specialist at McVitie's before founding EPICSI.
I understand the food and drink market, consumer trends, and what makes products succeed or fail on shelf.
Everything You Get in Your Flavour MOT
You send me your product and your customer feedback if you have some. You receive:
✓ Detailed Tasting Notes
Covering:
• Appearance
• Aroma
• Flavours
• Basic tastes (sweet, sour, salty, bitter, umami)
• Aftertaste
• Mouthfeel/Texture
✓ Additional Expert Advice Beyond The Taste
• Packaging issues
• Consumer survey recommendations
• Other USP opportunities
✓ Clear Next Steps
• Specific flavour houses to contact
• Distributors who might help
• Whether you can fix it yourself or need expert support
How many products can you send?
The Flavour MOT covers one product, completely free. If you would like expert feedback on additional products at the same time, I charge £150 per extra product. Same level of detail, same turnaround time.
What you get isn't just feedback
You get clarity, confidence, and a clear action plan.
Get your free Flavour MOT
Is the Flavour MOT Right for You?
This is perfect if:
✓ You've launched at small scale and want expert reassurance before pitching to investors or retailers
✓ You're getting negative reviews about taste and don't know what to do
✓ You want expert feedback but aren't ready to invest in a full Product and Flavour Development
✓ You need clarity fast
✓ You want objective expert feedback, not just opinions from your team, friends, or family
✓ You are looking for a first conversation with an expert before committing to a larger project
This isn't right if:
✕ You need someone to actually fix the product for you (that is what my Product and Flavour Development service is for)
✕ You're still in very early development without a finalised product
✕ You're not prepared to send your product
Your Questions, Answered
How is this different from just asking friends or family to try my product?
Can you fix the product for me as part of the Flavour MOT?
What if I send you more than 1 product?
My product needs to be refrigerated. How do I ship it?
What if I disagree with your recommendations?
Can I book a call with you to discuss the MOT results?
What if my product arrives damaged or leaked during shipping?
Is Your Product Really Ready?
No more doubts. No more guessing. Just clarity.
Get Your FREE Flavour MOTStay in the loop
Subscribe to get straight-to-the-point insights on flavour, product development, and what it actually takes to build a food or drink product that survives on shelf.
