I help established food and drink brands choose the right flavour direction for challenging functional and plant-based products, so you can launch with confidence, not confusion.

No more guessing which flavour might work. No more disappointing samples from suppliers who don't understand your base.

Just a clear, structured process that helps you choose the flavour that fits your product and resonates with your consumers.

Every Flavour Sample You Try Just... Doesn't Work.

Sound familiar?

🚫 You're working with functional ingredients, marine collagen, adaptogens, plant proteins, and they taste...challenging!

🚫 Your co-manufacturer or flavour house keeps sending samples, but nothing masks those unpleasant notes properly

🚫 You don't know how to evaluate flavours, so you're stuck saying "I like it" or "I don't like it" without understanding WHY it's not working

🚫 You're overwhelmed and uncertain, which flavour direction will actually make this product taste GOOD?

I take the time to really understand what you're working with.

I don't just throw flavours at you. I roll up my sleeves and do the work, running trials in my lab to understand how different flavours interact with YOUR specific base.

On some projects, I've done up to 200 trials to find the right flavour pairing. Why? Because functional ingredients, marine collagen, plant proteins, adaptogens, all behave differently. What masks bitterness in one base might amplify fishiness in another.

I need to understand YOUR base first before I can guide you to the right flavour.

But here's what makes my approach different: I don't just mask the problem, I help you understand it.

I train you and your team in objective flavour language so you can move beyond "I like it" and start making confident decisions. You'll understand what "earthy" actually tastes like. What "fishy" means vs "marine." What balance feels like vs overwhelming.

What you get isn't just flavour samples, you get clarity, confidence, and a flavour direction that actually works for your challenging base.

Everything You Need to Choose the Right Flavour for Your Challenging Base

✅ Consultation to design your bespoke project
✅ In-house trials to understand YOUR specific base
✅ Structured workshop to set sensory direction
✅ Comprehensive Flavour Brief
✅ Flavour pairing strategy for your functional ingredients
✅ Flavouring supplier sourcing
✅ In-house flavour trials (up to 200 if needed!)
✅ Custom Flavour Language training for your team
✅ 2x Recipe amendments
✅ 2x Post-scale-up tastings
✅ Final tweaks for launch consistency
✅ Unlimited email and meeting support throughout

Proof it Works: Vivo Life Case Study

Vivo Life was developing MindGrnd, a functional drink packed with adaptogens and nootropics. The problem? It tasted earthy, muddy, mushroomy, with black tea notes.
They'd tried working with suppliers, but every flavour sample either didn't mask the off-notes properly or made the product taste artificial. They were stuck, the product worked functionally, but if it didn't taste good, no one would drink it.

With my flavour strategy process, they built the flavour experience and the results spoke for themselves:
✅ The unpleasant base notes were masked
✅ Right flavour profile locked in
✅ Positive customer feedback (4.9/5 stars reviews)
✅ Confidence restored

MindGrnd became a product people actually enjoyed drinking, not just tolerated.

“The flavour challenges that once felt impossible are now solved.”

Salvatore Notaro, Managing Director @ Vivo Life

Investment & Timeline

Timeline: 6-9 months (depending on product complexity)

Investment: £7,500
(+£1,000 per additional SKU)

What happens next:

✅ Book your free 30-min consultation: we'll discuss your product, challenges, and goals

✅ Let's find your flavour: together, we'll choose the direction that makes your product taste good