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Why Your Food or Drink Product Isn't Selling – It’s Not Just the Flavouring flavour & aroma food product development Oct 06, 2025

Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?

That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin

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How to Get Your Vitamins and Minerals Claims Right: A Complete Guide for UK Food & Drink Businesses food product development Sep 01, 2025

The legislation around vitamins and minerals claims can feel overwhelming. If you mess up your calculations, not only are you misleading your consumers, but you'll have serious legal problems on your hands.

As a food and drink product development consultant with over a decade of industry experience...

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Nutrition & Health Claims UK: What Food Business Owners Can Actually Say (And What Will Get You in Trouble) food product development Aug 04, 2025

Stop making costly mistakes with your product labelling. Learn exactly what you can and can't claim about your food or drink products.

Starting a food or drink business is exciting, but navigating nutrition and health claims can feel overwhelming. You want to showcase your product's benefits—whethe...

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The Biggest Flavour Mistakes Food & Drink Businesses Make (And How to Fix Them) flavour & aroma food product development Jul 21, 2025

Are your customers leaving negative reviews? Are sales dropping despite great packaging and competitive pricing? The problem might be simpler than you think – and it's costing you more than you realize.

 

Why Flavour is Your Make-or-Break Factor

In the food and beverage industry, there's one mist...

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Pumpkin Spice: More Than Just a Seasonal Craze flavour & aroma food product development Nov 26, 2024

Introduction

You can't miss it— during Autumn pumpkin spice is everywhere, from lattes and cookies to candles. But have you ever wondered what exactly is behind this trendy flavour and how it all began?

In our blog post, we will uncover pumpkin spice origins, how it's changed over time, its unique...

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Your F&D Product Development Partner

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Create Package 

Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.

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Choose Package

For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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Fix Package

For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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