Your product tastes good. So why won't people come back?

Your product's getting tried. The reviews are mostly positive. Your team tastes it regularly and agrees it's good. The launch went well, the initial sales came in. And yet, the repeat purchase rate is nowhere near where it should be.

So natu...

Getting the listing is exciting. I know it is. It's one of the best moments in this industry, and it absolutely should be celebrated.

But here's what nobody really talks about: what happens six months later.

Because getting listed is one thing. Staying listed is a completely different game. And th...

1. 76% of new UK food products fail. The reason might surprise you.

Every year, more than 1,300 new food and drink products hit retailer shelves in the UK. And according to Nielsen, 76% of them quietly disappear within a year.

Not with a dramatic recall. Not with a PR crisis. They just... fade out...

I remember sitting in meetings at McVitie's, listening to the marketing team go back and forth. "We don't want to upset our core consumers, they love the product." And then, almost in the same breath: "But we also want to attract Gen Z and millennials."

Both things. At the same time. From the same ...

186. That is the number of trials it took to get this product right.

I know what you are thinking. That is absolutely insane. But when you are developing a plant-based barista drink from scratch with a clean-label brief, no allergens, no seed oils, no stabilisers, and working with a client who know...