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Does Your Product Actually Taste the Way You Think It Does? 2 adults eating their lunch Feb 17, 2026

What's been on my mind a lot lately is something I keep noticing in conversations with food and drink brands owners. And I thought, you know what, I want to talk about this because I think it may be relevant for you too.

The question is, does your product actually taste the way you think it does?

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Flavour MOT 

Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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Fix Package

For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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