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Does Your Product Actually Taste the Way You Think It Does? 2 adults eating their lunch Feb 17, 2026

What's been on my mind a lot lately is something I keep noticing in conversations with food and drink brands owners. And I thought, you know what, I want to talk about this because I think it may be relevant for you too.

The question is, does your product actually taste the way you think it does?

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FLAVOUR MOTĀ - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — Ā£250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from Ā£3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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