You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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Are your customers leaving negative reviews? Are sales dropping despite great packaging and competitive pricing? The problem might be simpler than you think – and it's costing you more than you realize.
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Why Flavour is Your Make-or-Break Factor
In the food and beverage industry, there's one mist...
Introduction
You can't miss it— during Autumn pumpkin spice is everywhere, from lattes and cookies to candles. But have you ever wondered what exactly is behind this trendy flavour and how it all began?
In our blog post, we will uncover pumpkin spice origins, how it's changed over time, its unique...
Introduction
If you are a food and beverage FMCG start-up looking to incorporate trendy and unique flavours to extend your food & beverage product range, dragon fruit presents an exciting opportunity. Known for its vibrant colours, dragon fruit is a tropical fruit that has been gaining popularity i...
Author
Your F&D Product Development Partner
Flavour MOTÂ
Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.
Choose Package
For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
Fix Package
For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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