You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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The legislation around vitamins and minerals claims can feel overwhelming. If you mess up your calculations, not only are you misleading your consumers, but you'll have serious legal problems on your hands.
As a food and drink product development consultant with over a decade of industry experience...
Stop making costly mistakes with your product labelling. Learn exactly what you can and can't claim about your food or drink products.
Starting a food or drink business is exciting, but navigating nutrition and health claims can feel overwhelming. You want to showcase your product's benefits—whethe...
Are your customers leaving negative reviews? Are sales dropping despite great packaging and competitive pricing? The problem might be simpler than you think – and it's costing you more than you realize.
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Why Flavour is Your Make-or-Break Factor
In the food and beverage industry, there's one mist...
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Your F&D Product Development Partner
Flavour MOTÂ
Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.
Choose Package
For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
Fix Package
For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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