You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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The legislation around vitamins and minerals claims can feel overwhelming. If you mess up your calculations, not only are you misleading your consumers, but you'll have serious legal problems on your hands.
As a food and drink product development consultant with over a decade of industry experience...
Stop making costly mistakes with your product labelling. Learn exactly what you can and can't claim about your food or drink products.
Starting a food or drink business is exciting, but navigating nutrition and health claims can feel overwhelming. You want to showcase your product's benefits—whethe...
Are your customers leaving negative reviews? Are sales dropping despite great packaging and competitive pricing? The problem might be simpler than you think – and it's costing you more than you realize.
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Why Flavour is Your Make-or-Break Factor
In the food and beverage industry, there's one mist...
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Where Would You Like To Start?
FLAVOUR MOTÂ - FREE
Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.
THE EXPERT HOUR  — £250
One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.
PRODUCT & FLAVOUR DEVELOPMENT — from £3,000
The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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