Introduction
In the world of food and beverage, taste is everything. From the sweet aroma of freshly baked bread to the tangy burst of a ripe citrus fruit, flavourings play a pivotal role in our enjoyment of food. But have you ever wondered about the science behind those flavourings?
Enter the rol...
Introduction
When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.
This blog aims to gu...
Introduction
āNatural X flavouringsā play a significant role in the food industry, providing anĀ authentic tasteĀ andĀ pictorial representationĀ to various products.
However, their creation and usage are strictly regulated to prevent consumers being misled.
This blog post explores "Natural X flavouri...
Introduction
In this blog post, we'll be diving into the remarkable insights and opportunities, trends, transformative ideas, and game-changing products presented at the Plant-Based World Expo 2023.
Letās discover the future of the industry and uncover exciting possibilities that will revolutionis...
Introduction
Consumers' increasing interest in healthier lifestyles has led to a surge in demand for fortified, functional, sustainable, and better-for-you food and beverages.
However, these products often contain ingredients that can impart undesirable flavours and tastes, such as plant-based pro...
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Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.
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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
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For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.
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If sales are slipping or reviews keep pointing to taste/flavour, itās time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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