"The product doesn't taste the same any more."
This is one of the most common emails I get from food and drink brands. And when I start asking the questions, nine times out of ten it's the same story.
Someone in the supply chain or procurement team changed the supplier.
They thought it would be f...
Today I want to talk to you about something that sounds brilliant on paper but that can actually cost you thousands of pounds and months of wasting time and that is free flavour development.
If you are a food and drink business, chances are you worked with a flavour house or a contractor manufactur...
Is that time of year where everyone is talking about trends for 2026. Every flavour house is announcing their flavour of the year. Every report is predicting what consumers will want next.
And if you are food and drink brands planning for the next launch, you may be wondering, should I follow these...
You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
...Author
Your F&D Product Development Partner
FLAVOUR MOTÂ
If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.
Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.
Investment:Â FREE
Turnaround:Â few days
Includes: expert feedback and clear next steps.
FLAVOUR DEVELOPMENT
If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.
I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.
You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.
Investment: ÂŁ2,500-ÂŁ7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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