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Hibiscus: A Floral Flavour Experience You Need to Try flavour & aroma food product development Sep 24, 2024

Introduction

While floral flavours are not new to the world of FMCG food and beverage products, there is a growing trend that explores different floral profiles and combinations that evokes feelings of relaxation and calmness.

One particular flavour that has been really popular, especially in the ...

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7 Common Mistakes to Avoid When Working with a Flavour House flavour & aroma food product development Sep 03, 2024

Introduction

Working with a flavour house and getting great results quickly is more complex than simply asking for different flavours. Everyone assumes that they are the expert and knows which flavour profiles will better fit your product. But this is a mistake!

If you are a F&B start-up and you f...

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The Taste of Pandan: Exploring the Flavour Profile of this Unique Ingredient flavour & aroma food product development Aug 13, 2024

Introduction

When it comes to exotic flavours and unique ingredients, pandan has emerged as a rising star in the culinary world and the food & beverage industry. But what exactly is pandan and what does it taste like?Ā 

In this blog post, we will explore the origin and traditional use of pandan, it...

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What is flavour profile and why is it important to launch a successful product in the market? flavour & aroma food product development Jul 23, 2024

Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on delivering...

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Navigating F&B Allergen Labels and Information to Consumers: What You Need to Know food product development start your food business Jul 02, 2024

Introduction

In the food & beverage industry, managing allergens is of utmost importance to ensure the safety of consumers. As a food & beverage business owner or start-up founder, knowing how to properly declare allergens is crucial for compliance with the UK and EU food legislations and to provid...

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Your F&D Product Development Partner

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Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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