You had a brilliant day at an event. You sold loads of your product. People were saying lovely things. You drive home thinking, yes, this is working. But here's what most food and drink brand founders in this exact moment never think to ask. And it could completely change the way you look at that br...

In one week you could know exactly what's wrong with your food or drink product flavour and how to fix it. No guessing, no months of back and forth, just clear answers. That's what the Flavour MOT does and today I'm taking you behind the scenes as a flavour expert.

In my previous blog post, I sh...

Food and drink brand owners kept asking me the same thing: to taste their product and give them expert objective feedback. That's when I realised there was a gap no one was filling. And that's why I created the Flavour MOT.

I've noticed something that keeps happening. Food and drink brand owners co...

What's been on my mind a lot lately is something I keep noticing in conversations with food and drink brands owners. And I thought, you know what, I want to talk about this because I think it may be relevant for you too.

The question is, does your product actually taste the way you think it does?

You've done your trials, you've done your tastings, the product tastes good or even really good, and your team is happy with it.

But you're still not launching your food or drink product.

Because what if it could be better? What if you tweak the sweetness just a little bit more? What if you try on...