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Exploring the Rich Flavours in Chocolate Making Process & Common Unethical Practices cacao & chocolate Aug 15, 2023

Introduction

Chocolate is a beloved treat that many people crave. However, not everyone is aware that its flavours are constantly changing throughout the production process.

It takes skill and knowledge to maintain the delicate flavours of chocolate. This transformation involves various stages, i...

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Flavourings Unwrapped: What is a flavouring? flavour & aroma Aug 01, 2023

Introduction

Flavourings are found everywhere in our daily lives, but what exactly are they? In simplest terms, flavourings enhance the taste and aroma of various products we consume.

However, not all flavourings are created equal, and understanding the different types and production methods is e...

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The Sweet Story of Vanilla: From Bean to Extract flavour & aroma Jul 20, 2023

Introduction

As a product developer, food entrepreneur, or business owner, it is crucial to possess an in-depth understanding of the ingredients you work with, both from practical and ethical standpoints. This is especially true for vanilla, one of the world's most labour-intensive and costly crops...

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Natural vs. Non-Natural Flavours: A Comprehensive Guide flavour & aroma Jul 06, 2023

Introduction

There is an ongoing debate that continues to stir up controversy: natural vs. non-natural flavours (or flavourings). With consumers becoming increasingly conscious of topics such as sustainability, transparency, naturality and health & wellbeing, this discussion has never been more dec...

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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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Where Would You Like To Start?

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FLAVOUR MOTĀ - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — Ā£250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from Ā£3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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