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The Taste of Pandan: Exploring the Flavour Profile of this Unique Ingredient flavour & aroma food product development Aug 13, 2024

Introduction

When it comes to exotic flavours and unique ingredients, pandan has emerged as a rising star in the culinary world and the food & beverage industry. But what exactly is pandan and what does it taste like? 

In this blog post, we will explore the origin and traditional use of pandan, it...

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What is flavour profile and why is it important to launch a successful product in the market? flavour & aroma food product development Jul 23, 2024

Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on delivering...

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The Irresistible Taste of Speculoos: Exploring its Unique Flavours and Origins flavour & aroma food product development May 22, 2024

Introduction

Speculoos is a traditional biscuit that has gained immense popularity worldwide under the brand Lotus Biscoff, as a biscuit, a spread, and through cross-branding.

However, many people associate speculoos biscuits only with Lotus Biscoff, and that's a mistake!

There is much more to di...

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From Field to Cup: What does Matcha taste like? flavour & aroma food product development Apr 30, 2024

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different grade...

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A Taste of Japan: What does yuzu actually taste like? flavour & aroma food product development Mar 26, 2024

 Introduction

If you're a food enthusiast or someone who enjoys exploring different flavours, you may have come across yuzu. Yuzu is a citrus fruit that has been gaining popularity around the world for its unique taste and versatile applications in cooking.

With its distinct aromatic flavour profi...

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Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.

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