All Episodes
Episodes
07 November - Why Naming Your Flavour Too Soon Destroys Consumer Trust
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
In this episode, I break down one of the most common flavour...
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06 November - 5 Flavour Mistakes That Stop Your Product from Selling
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
If your product isn’t selling like it used to, it’s probably not...
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05 November - Why I Left the Corporate Food Industry to Create EPICSI
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
In this episode, I share the story behind leaving corporate...
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04 November - How to Brief a Flavour House (Without the Endless Back-and-Forth)
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
If your flavour brief sounds like “Can you send a few strawberry...
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03 November - Why Your Tasting Sessions Don’t Work
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
Most tasting sessions collect opinions, not data — and that’s why...
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02 November - Can You Create Clean-Label Food Without Additives? Here’s the Truth
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
In this episode, I share a true story that still shocks me.
When...
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01 November - What to Expect From the 30-Day Podcast Challenge
Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
Welcome to my 30-Day Podcast Challenge — a short, daily series...
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#4: Why Your Food or Drink Product Isn't Selling – It’s Not Just the Flavouring
Ever wondered why your launches show up on the shelf... but sales don’t follow? Negative reviews piling up? It might not be the flavouring that’s wrong — it’s the product base.
In this episode of The Food Lab Podcast,...
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#3: How to Get Your Vitamins and Minerals Claims Right
You’ve developed a product. You want to say it’s a "Source of Vitamin C" or "Vitamin C contribute to the normal function of the immune system". But the legislation around nutrition and health claims is a minefield⚠️ —...
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#2: Mastering Nutrition & Health Claims: What Can You Really Claim?
🎧 Listen the episode on Spotify here.
Thinking of adding lion's mane, ashwagandha, turmeric or ginseng to your product? ✨ Great! But what can you actually say about their benefits on your label without breaking food...
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#1: The Most Common Flavour Mistakes When Developing a F&D Product
🎧 Listen to the episode on Spotify here!
🎙️In this first episode of The Food Lab, I dive into one of the most common — and costly — mistakes food and drink brands make: choosing the wrong flavours. ❌🍓🍫
From...
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Introducing The Food Lab: Helping You Build Better Food & Drink Products
🎧 Listen to the episode on Spotify here
🎙️ In this intro episode of The Food Lab, I share my story, what inspired me to launch EPICSI, and what you can expect from this podcast series.
From working in a flavour...
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