I help ambitious food and drink brands develop launch-ready products from concept to shelf, so you can keep innovating without building an in-house NPD team.

No more juggling product development on top of everything else. No more relying entirely on co-manufacturers who don't understand your brand.

Just expert guidance, tailored formulation, and a clear path from idea to launch.

Retailers Are Waiting for Your Next Product. But You're Already Stretched Too Thin

Sound familiar?

🚫 You've got a brilliant product idea, clean-label, plant-based, allergen-free, but no in-house food scientist or NPD team to develop it

🚫 You're pulled in a million directions, marketing, sales, fundraising, and you simply don't have time to lead product development yourself

🚫 You're relying on your co-manufacturer for development, but they don't really understand your brand vision or values

🚫 You're excited to innovate, but you need expert help to actually make it happen

I give you expert NPD support that's completely tailored to your brand.
 

I don't just develop a recipe and hand it over. I work WITH you, teaching you and your team throughout the process so you understand what's happening and can make informed decisions.

And here's what makes my approach different: I'm incredibly flexible and willing to deep-dive.

On some projects, I've done up to 200 trials to get the formulation exactly right. Why? Because I care about creating products that don't just work — they excite consumers, win over buyers, and strengthen your brand reputation.

I specialize in the exact products you're passionate about: Additives-free, Plant-based, Clean-label, Allergen-free. 

I understand the technical challenges, the ingredient limitations, and how to create products that align with your values without compromising on taste or quality.

What you get isn't just a product, you get expertise, clarity, and confidence from concept all the way to shelf.

Everything You Need to Go from Concept to Shelf

✅ Consultation to design your bespoke project
✅ Structured workshop to set sensory direction
✅ Comprehensive Product Brief
✅ In-house formulation (as many trials as needed!)
✅ Custom Flavour Language training for your team
✅ 2x Recipe amendments
✅ Supplier sourcing
✅ Co-manufacturer matching
✅ 1x Industrialisation trial with co-manufacturer
✅ 2x Post-scale-up tastings
✅ Final tweaks for launch consistency
✅ Unlimited email and meeting support throughout

Proof it Works: Vivo Life Case Study

Vivo Life was developing MindGrnd, a functional drink packed with adaptogens and nootropics. The problem? It tasted earthy, muddy, mushroomy, with black tea notes.
They'd tried working with suppliers, but every flavour sample either didn't mask the off-notes properly or made the product taste artificial. They were stuck, the product worked functionally, but if it didn't taste good, no one would drink it.

With my flavour strategy process, they built the flavour experience and the results spoke for themselves:
✅ The unpleasant base notes were masked
✅ Right flavour profile locked in
✅ Positive customer feedback (4.9/5 stars reviews)
✅ Confidence restored

MindGrnd became a product people actually enjoyed drinking, not just tolerated.

“The flavour challenges that once felt impossible are now solved.”

Salvatore Notaro, Managing Director @ Vivo Life

Investment & Timeline

Timeline: 12-18 months (depending on product complexity)

Investment: £15,000
(+£1,500 per additional SKU)

What happens next:

✅ Book your free 30-min consultation: we'll discuss your product, challenges, and goals

✅ Let's create your product: together, we'll develop something that excites retailers, delights consumers, and strengthens your brand