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Natural vs. Non-Natural Flavours: A Comprehensive Guide flavour & aroma Jul 06, 2023

Introduction

There is an ongoing debate that continues to stir up controversy: natural vs. non-natural flavours (or flavourings). With consumers becoming increasingly conscious of topics such as sustainability, transparency, naturality and health & wellbeing, this discussion has never been more dec...

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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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What You Need to Know Before Using Flavourings flavour & aroma food product development May 25, 2023

Introduction

Using flavourings can be quite challenging, as they come with their own set of regulations that vary from country to country, along with specific terminology and restrictions on certain raw materials or solvents. Additionally, in food and beverage products, flavour perception can vary ...

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Finding Harmony in Chaos: The Art and Science of Flavour Pairing flavour & aroma food product development Apr 20, 2023

Introduction

Food is not just a necessity for survival, it is also a source of pleasure and enjoyment: the food we eat and the beverages we drink contribute greatly to an overall multi sensorial experience. 

Flavour pairing, also called food pairing, is a technique that involves combining certain ...

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The Magic of Aroma Compounds: How They Shape Our Food Experience flavour & aroma Mar 09, 2023

Introduction 

Have you ever wondered why certain food and beverages smell and taste the way they do? This is due to the magic of aroma compounds, the unsung heroes of the food industry, and the key to unlocking a truly unforgettable product experience.

In this blog post, we'll explore the science ...

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Your F&D Product Development Partner

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Flavour MOT 

Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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Fix Package

For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.

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