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Unveiling the Truth: The Safety of Food Flavourings flavour & aroma Dec 19, 2023

Introduction

When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.

This blog aims to gu...

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Demystifying “Natural X Flavourings”: The Composition and Regulations Explained flavour & aroma Dec 05, 2023

Introduction

“Natural X flavourings” play a significant role in the food industry, providing an authentic taste and pictorial representation to various products.

However, their creation and usage are strictly regulated to prevent consumers being misled.

This blog post explores "Natural X flavouri...

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Demystifying Flavour Masking: Techniques for Balancing and Covering Unpleasant Tastes & Flavours flavour & aroma Nov 07, 2023

Introduction

Consumers' increasing interest in healthier lifestyles has led to a surge in demand for fortified, functional, sustainable, and better-for-you food and beverages.

However, these products often contain ingredients that can impart undesirable flavours and tastes, such as plant-based pro...

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The Science Behind Flavourings and their Solubilities flavour & aroma Oct 24, 2023

Introduction

Flavourings have become essential components in the food and beverage industry for several reasons, one of which is their ability to dissolve into a wide range of applications, including water-based or fat-based solutions.

In this blog, we will explore the process of creating flavouri...

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Unleashing the Zest: Exploring the World of Citrus Essential Oils flavour & aroma Oct 10, 2023

Introduction

Citrus essential oils have become increasingly popular in the world of aromatherapy, cosmetics, perfumery, pharmaceuticals, and food/beverage formulations. But what exactly are these aromatic compounds and how are they extracted from citrus fruits

Whether you're a curious R&D consul...

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Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

Find Out More →
Iced coffee in a glass jar with coffee beans on the side

FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.