You've done your trials, you've done your tastings, the product tastes good or even really good, and your team is happy with it.
But you're still not launching your food or drink product.
Because what if it could be better? What if you tweak the sweetness just a little bit more? What if you try on...
Today I want to talk to you about something that sounds brilliant on paper but that can actually cost you thousands of pounds and months of wasting time and that is free flavour development.
If you are a food and drink business, chances are you worked with a flavour house or a contractor manufactur...
Is that time of year where everyone is talking about trends for 2026. Every flavour house is announcing their flavour of the year. Every report is predicting what consumers will want next.
And if you are food and drink brands planning for the next launch, you may be wondering, should I follow these...
You've launched your product with the flavours everyone loves. Chocolate, vanilla, strawberry, caramel. The safe bets. The ones that should guarantee sales.
So why are your numbers dropping? Why do reviews keep mentioning the taste isn't quite right? Why are customers buying once and never coming b...
Have you ever tried a product that tasted not quite right? Maybe it's too sweet, not salty enough, or the flavours are just flat?
That's because fat, sweetness, saltiness, and acidity do a lot more than just functionality – they actually shape how flavours are released and perceived. And gettin
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Your F&D Product Development Partner
Flavour MOTÂ
Expert flavour analysis for ÂŁ500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.
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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
Fix Package
For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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