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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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What You Need to Know Before Using Flavourings flavour & aroma food product development May 25, 2023

Introduction

Using flavourings can be quite challenging, as they come with their own set of regulations that vary from country to country, along with specific terminology and restrictions on certain raw materials or solvents. Additionally, in food and beverage products, flavour perception can vary ...

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Finding Harmony in Chaos: The Art and Science of Flavour Pairing flavour & aroma food product development Apr 20, 2023

Introduction

Food is not just a necessity for survival, it is also a source of pleasure and enjoyment: the food we eat and the beverages we drink contribute greatly to an overall multi sensorial experience

Flavour pairing, also called food pairing, is a technique that involves combining certain ...

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The Magic of Aroma Compounds: How They Shape Our Food Experience flavour & aroma Mar 09, 2023

Introduction 

Have you ever wondered why certain food and beverages smell and taste the way they do? This is due to the magic of aroma compounds, the unsung heroes of the food industry, and the key to unlocking a truly unforgettable product experience.

In this blog post, we'll explore the science ...

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Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

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Iced coffee in a glass jar with coffee beans on the side

FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.