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How to Use Our Senses to Create Irresistible Products: The Role of Flavour Perception flavour & aroma food product development Jun 22, 2023

Introduction

As a product developer, you're likely always seeking new ways to enhance your products, increase customer satisfaction, and differentiate yourself from competitors. What if the secret lies in an intriguing aspect of human nature - the nuances of flavour perception? In this blog post, w...

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What You Need to Know Before Using Flavourings flavour & aroma food product development May 25, 2023

Introduction

Using flavourings can be quite challenging, as they come with their own set of regulations that vary from country to country, along with specific terminology and restrictions on certain raw materials or solvents. Additionally, in food and beverage products, flavour perception can vary ...

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Finding Harmony in Chaos: The Art and Science of Flavour Pairing flavour & aroma food product development Apr 20, 2023

Introduction

Food is not just a necessity for survival, it is also a source of pleasure and enjoyment: the food we eat and the beverages we drink contribute greatly to an overall multi sensorial experience.Ā 

Flavour pairing, also called food pairing, is a technique that involves combining certain ...

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The Magic of Aroma Compounds: How They Shape Our Food Experience flavour & aroma Mar 09, 2023

IntroductionĀ 

Have you ever wondered why certain food and beverages smell and taste the way they do? This is due to the magic of aroma compounds, the unsung heroes of the food industry, and the key to unlocking a truly unforgettable product experience.

In this blog post, we'll explore the science ...

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FLAVOUR MOTĀ - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — Ā£250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from Ā£3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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