When was the last time you really looked at your repeat purchase rate?

Not roughly. Not "I think it's okay." Really looked at it.

Because that number, more than your launch figures, more than your follower count, more than anything on your marketing dashboard, is the one that tells you the truth a...

I have tested some truly, truly challenging things in my career. Products that made my body physically react. Products where I had to take a step back, reset and think, right, where am I going to start with this? Today, I want to take you behind the scenes of what I'm actually doing when a functiona...

You had a brilliant day at an event. You sold loads of your product. People were saying lovely things. You drive home thinking, yes, this is working. But here's what most food and drink brand founders in this exact moment never think to ask. And it could completely change the way you look at that br...

In one week you could know exactly what's wrong with your food or drink product flavour and how to fix it. No guessing, no months of back and forth, just clear answers. That's what the Flavour MOT does and today I'm taking you behind the scenes as a flavour expert.

In my previous blog post, I sh...

Food and drink brand owners kept asking me the same thing: to taste their product and give them expert objective feedback. That's when I realised there was a gap no one was filling. And that's why I created the Flavour MOT.

I've noticed something that keeps happening. Food and drink brand owners co...