09 November - Your Favourite Flavour Might Not Be Your Consumer’s: How to Adapt Without Losing Authenticity

 ⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

In this episode of The Food Lab Podcast, I talk about one of the biggest challenges in product development: creating flavours that consumers actually connect with.

You’ll learn how to adapt flavour profiles to your audience’s palate without losing authenticity, how to balance brand identity with market expectations, and why understanding your target consumer is key to building products that last.

👩‍🔬 Perfect for founders and food entrepreneurs who want to grow their brand without compromising their flavour story.

📩 ⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

👋 Connect with me directly on ⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠.

If this podcast hits home, don’t forget to leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, and share it with a fellow food or drink founder! 🙏