“The flavour challenges that once felt impossible are now solved.”

Salvatore Notaro, Managing Director @ Vivo Life

For Founders and Product Teams who Feel Stuck

Your product should be performing. But something’s off, and you can’t tell what.

If your sales are slowing down or reviews keep mentioning “taste”, you’ve probably already tried:

❌ Reformulating again (and again).

❌ Switching flavour houses.

❌ Asking your team for feedback that goes nowhere.

❌ Launching new SKUs hoping something sticks.

And still… the product doesn’t hit right.

It’s not that you’ve failed, it’s that you’ve been trying to solve a flavour problem without the right framework.

💬 You don’t need more samples. You need clarity, direction, and expert feedback grounded in flavour science.

What’s Inside “The Flavour Blueprint”

A practical, science-led guide built for food & drink brands who want results.

1️⃣ The 5 most common F&D failures
2️⃣ The 3-Step Flavour Strategy Framework
3️⃣ Real-world example

📄 Plus: actionable insights and pro tips you can implement straight away, no jargon, no guesswork.

💡 You’ll walk away knowing what’s really happening in your product, and what to do next.

Why Flavour Matters

Flavour is the number one driver of repeat purchase, yet most brands leave it to chance.

In a crowded market, good flavour isn’t “nice to have”, it’s survival.
A single off-note, unbalanced sweetness, or flavour fatigue can quietly damage your brand’s reputation and trust.

This guide gives you the clarity to fix that, fast.
You’ll finally understand where your product is falling short, and how to bring taste, texture, and consumer love back into balance.

“Manon guided us through a clear process that made decision-making much easier, removing a lot of biases, and always rooted in what was best for our brand.”

Salvatore Notaro, Managing Director @ Vivo Life

Proof it Works: Vivo Life Case Study

When Vivo Life, a plant-based supplement brand, faced flavour challenges that felt impossible, they worked with me to find the root cause.

With my flavour strategy process, they rebuilt the flavour experience and the results spoke for themselves:
✔️ Flavour issues solved.
✔️ Positive customer feedback.
✔️ Confidence restored.

Who is This Guide for

This is for you if…

✅ You’re an established food or drink brand already in retail or online.
✅ Your product’s reviews mention flavour, aftertaste, or “not quite right.”
✅ You’ve tried flavour houses or internal tweaks with no success.
✅ You need fast, expert clarity, not another round of guesswork.

💡 If that sounds like you, this free guide will help you understand exactly where to start, and how to fix what’s gone wrong.