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Are you?
Tired of flavour suppliers sending you samples without real guidance? Unsure which flavours fit your base or which one(s) to launch next?
I’ll pinpoint what’s really going wrong, and help you futureproof your portfolio, so flavour never holds you back again.
Let's get started!
One of Your Products Isn't Selling And You Can't Figure Out Why?
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Sales are dropping. Reviews are lukewarm. Repeat purchase isn't there.
You've checked the branding. The packaging looks good. The price is right. But something's off.
Here's what you might not have considered: it's the flavour.
When food or drink products underperform the issue is almost always in the taste. Maybe the flavour profile doesn't match what your brand promises. Maybe it just doesn't deliver what consumers expect.
The Flavour Blueprint helps you diagnose exactly what's wrong:
â—ŹÂ The 5 most common reasons products stop selling (that have nothing to do with marketing)
â—ŹÂ How to spot the flavour issue holding your product back
â—ŹÂ A 3-step strategy to fix it and get it performing again
Your F&D Product Development Partner
Create PackageÂ
Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.
Choose Package
For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
Fix Package
For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.
The Food Lab Podcast
Getting real about what makes food & drink products thrive
The Food Lab Podcast is a monthly conversation about building Food and Drink products people love — and making the journey a whole lot smoother.
From mastering flavour profiles, to streamlining product development, to navigating retailer listings and consumer feedback.
All to help you go from frustrated by negative reviews and slow sales, to creating delicious, sustainable products that win customers, attract retailers, and grow your business with confidence.
Listen Now!
Praise and Testimonials
Stay Connected!Â
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
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