What You Will Get 

Every Tuesday, you'll receive:

5-7 strategic insights from the latest podcast episode, condensed and scannable. No fluff.

Real examples from working with food and drink brands on plant-based, functional, and clean label products.

Practical frameworks like the 3-step method for evaluating whether a trend fits your product, or how to spot red flags when working with suppliers.

Behind-the-scenes stories from pilot plant trials, scale-up challenges, and what I've learned from 200+ flavour trials on a single project.

Guidance you can apply immediately to avoid costly mistakes, speed up your development, and create products consumers actually want to buy again.

Who This is For

This newsletter is for you if you're:

Launching a new food or drink product and need to get the flavour strategy right from the start

Working with challenging ingredients like plant proteins, functional ingredients, botanicals, or marine collagen

Struggling with flavour development and tired of endless sampling cycles that aren't getting you closer to launch

Fixing an underperforming product with declining sales or reviews that mention taste

Building a clean label brand and need guidance on creating products that taste incredible without additives

Why Subscribe?

I'm Manon Galizzi, food and drink development consultant specialised in flavour. I've worked inside a flavour house, trained in flavour lexicons, and spent 10 years in food science with leading brands like McVitie's.

I created this newsletter because I saw too many food or drink brands struggling with the same flavour challenges, wasting months on sampling that wasn't getting them anywhere, and launching products that were "good enough" but not great.

Every Tuesday, I share what I've learned from working with brands on their toughest flavour problems. The insights that help you make better decisions, avoid costly mistakes, and create products consumers genuinely crave.