FLAVOUR CONSULTANCY

Get the perfect flavour for your Food or Drink!

My Flavour Consultancy complements your Product Development Agency, ensuring flavour success, even with innovative ingredients.

Find out more

FLAVOUR CONSULTANCY

Get the perfect flavour for your food or drink! My flavour consultancy complements your Product Development Agency, ensuring flavour success, even with innovative ingredients.

Find out more

Unlock the Perfect Flavour for Your Success

Are you launching a new food or beverage and want to ensure it tastes incredible? Or perhaps you're looking to improve an existing product to truly stand out?

Even if you're already working with a product development agency, nailing the flavour profile can be a significant challenge, especially when incorporating unique ingredients.

My specialised flavour expertise can complement their work, providing an extra layer of flavour precision and increasing your chances of market success.

Let's do this!

A flavourist smelling a smelling strip with an aroma compound for the creation of flavouring

The Problem:

While it's tempting to lean on familiar favourites like vanilla, chocolate, or strawberry, many food and drink businesses make the common mistake of assuming these popular flavours will automatically translate to success.

Unfortunately, this approach can be particularly problematic for innovative products, especially those that are plant-based or incorporate distinctive ingredients such as ashwagandha or lion's mane mushroom.

The reality is, these unique formulations often require a more nuanced and tailored flavour strategy to truly shine.

Sticking to the Familiar: Many default to popular but potentially unsuitable flavours.
Flavour Misalignment: Common choices might clash with plant-based or functional ingredients.
Sensory Uncertainty: Difficulty in articulating and understanding flavour perceptions.
Product Development Delays: Uncertainty about flavour can lead to lengthy and costly trials.
Missed Market Opportunities: The wrong flavour can hinder sales and limit market reach.

Find out the solution

The Problem:

The reality is, these unique formulations often require a more nuanced and tailored flavour strategy to truly shine.

Sticking to the Familiar: Many default to popular but potentially unsuitable flavours.
Flavour Misalignment: Common choices might clash with plant-based or functional ingredients.
Sensory Uncertainty: Difficulty in articulating and understanding flavour perceptions.
Product Development Delays: Uncertainty about flavour can lead to lengthy and costly trials.
Missed Market Opportunities: The wrong flavour can hinder sales and limit market reach.

Find out the solution

Case Study

A client sought my expertise to assist in the development of their new functional beverage, aiming to extend their existing product range.

One of my missions was to work closely with their designated product development agency to find the optimal flavour profile. The beverage's formulation presented a significant taste challenge due to inherent bitterness and saltiness.

Through a series of focused tasting sessions, we successfully identified a synergistic blend of flavours that effectively mitigated the undesirable bitter and salty perceptions, while enhancing the beverage's juiciness.

The Solution:

Navigating the world of flavour can be complex, but it doesn't have to be.

What we'll do:

Ingredient Pairing Guidance: Discover flavour combinations that complement your unique ingredients.
Define Your flavour Vision: We'll work together to pinpoint the precise flavour characteristics that align with your brand, target audience, and product.
Flavour Language Training: Learn to accurately describe and understand flavour nuances.
Solving Those Pesky Problems: Whatever technical or sensory hurdles around flavours pop up, I'll be there with expert solutions.

I want to know more!

Different forms of coffee with coffee beans, an espresso, a cappuccino, a latte and an iced coffee

a person sitting on a table in an office, in a virtual meeting on her laptop, laughing.

What Makes this Flavour Consultancy Different?

I bring a deep understanding of flavour pairing and flavour lexicons, empowering you to articulate and understand flavour in a way that goes beyond simple descriptions.

What You'll Gain:

Precise Flavour Definitions: Develop a shared language for describing flavours accurately.
Confident Flavour Decisions: Make informed choices based on sensory understanding.
Faster Product Development: Streamline your process with clear flavour direction.
Enhanced Product Appeal: Create flavours that delight consumers and drive sales.
Increased Market Potential: Develop products poised for success with retailers and customers.

Let's Talk!

What to Expect:

Free 30min First Consultation: We'll discuss your needs and determine the best approach for your business.
Flavour Workshop: Facilitated discussions to translate your ideas into specific flavour profiles.
Professional Flavour Brief: Reference to guide your product development agency process.
Benchmark Products: Carefully curated selection of market and competitor products.
Bespoke Flavour Lexicon: Help you articulate your sensory perceptions, overcome biases, and speak a common flavour language.
Tastings & Discussion In Person: Interactive sessions facilitated by a food scientist and flavour-trained professional.
Seamless Collaboration: Partner with your product development agency for optimal results.